But more importantly, our experienced staff pays attention to what parents and kids want most: Quality, style, and service. Our planning team provides the latest in designs – our schoolwear is “fun to wear”. Our self-serve retail locations and friendly, knowledgeable staff make back-to-school shopping a fun, hassle-free experience. When Sue Mills founded her small school uniform company in 1947 in San Francisco, she created a legacy of service and quality for America’s schools. Sue was an innovator then. Mills is an innovator today.